Exhibiting pays off
Make your business grow!
PotatoEurope is the leading international open-air trade fair dedicated entirely to the future of potato cultivation. It offers a highly regarded stage for innovations, technology and practice-orientated solutions along the entire value chain. This is where decision-makers, farmers, industry and research come together - live, targeted and solution-orientated.
Take your chance to become part of this established industry platform:
- Present your technologies, products and ideas in a practical environment.
- Reach a highly qualified specialist audience with a concrete interest in investing.
- Gain new customers and strengthen existing business relationships.
- Benefit from the DLG trade fair network and the targeted communication campaign.
PotatoEurope 2026 will take place on 9 and 10 September 2026 parallel to SugarBeet Expo at Rittergut Gestorf 1, Springe near Hanover.
Participation options
Outdoor Space
Outdoor Space
This is turf space where you can display your products or set up a marquee.
Minimum bookable size: 12m2
Tent hall
Tent hall
The tent hall offers an environment that is similar to that of a hall. This option is recommended if you use a prebuilt stand.
Minimum bookable stand space: 9 m2
Trial field
Trial field
Present your varieties, equipment and services in a practical field trial.
Demonstrations
Demonstrations
The demonstrations are intended for agricultural machinery companies. The machines will be demonstrated live in practical use on selected topics.
Registration opens in September 2025
Participate in the programme
DLG Expert Stage
This year, for the very first time, the DLG Expert Stage will offer a mixed professional programme. Look forward to an alternating series of engaging presentations and discussions on the latest topics in the sugar beet and potato sectors. From crop‑specific insights to cross‑crop perspectives, renowned experts will deliver forward‑looking impulses on the DLG Expert Stage from 10:30 a.m. to 4:30 p.m.
Applications will be accepted from 29 May 2026, once stand confirmation has been issued. All further details will be available here from July 2026.
Convincing reasons for your participation
Independent marketing campaign for PotatoEurope
Independent marketing campaign for PotatoEurope
Targeted approach to specialist target groups at home and abroad.
Multichannel communication
Multichannel communication
Wide-reaching presence in trade journals, online portals, social media and newsletters.
Multiplier strategy
Multiplier strategy
Collaboration with associations, universities, chambers, media partners and influencers from the agricultural world.
Focus on future-relevant topics
Focus on future-relevant topics
Communication of innovation, practical relevance, sustainability and market development.
Targeted visitor outreach through segmentation
Targeted visitor outreach through segmentation
Direct advertising to decision-makers in sugar beet cultivation, technology, processing and research.
International visibility through the DLG network
International visibility through the DLG network
Access to global markets thanks to partnerships, foreign subsidiaries and events.
Storytelling instead of standard communication
Storytelling instead of standard communication
Content with added value: portraits, use cases, expert interviews and video formats from the network.
Cross-promotion with PotatoEurope and other DLG platforms
Cross-promotion with PotatoEurope and other DLG platforms
Exploit synergies – reach target groups where they are already active.
