Exhibiting pays off
Make your business grow!
PotatoEurope is the leading international open-air trade fair dedicated entirely to the future of potato cultivation. It offers a highly regarded stage for innovations, technology and practice-orientated solutions along the entire value chain. This is where decision-makers, farmers, industry and research come together - live, targeted and solution-orientated.
Take your chance to become part of this established industry platform:
- Present your technologies, products and ideas in a practical environment.
- Reach a highly qualified specialist audience with a concrete interest in investing.
- Gain new customers and strengthen existing business relationships.
- Benefit from the DLG trade fair network and the targeted communication campaign.
PotatoEurope 2026 will take place on 9 and 10 September 2026 parallel to SugarBeet Expo at Rittergut Gestorf 1, Springe near Hanover.
Exhibition areas
Trial field
Trial field
Present your varieties, equipment and services in a practical field trial.
Demonstrations
Demonstrations
The demonstrations are intended for agricultural machinery companies. The machines will be demonstrated live in practical use on selected topics.
Registration opens in September 2025
Outdoor Space
Outdoor Space
This is turf space where you can display your products or set up a marquee.
Minimum bookable size: 12m2
Tent hall
Tent hall
The tent hall offers an environment that is similar to that of a hall. This option is recommended if you use a prebuilt stand.
Minimum bookable stand space: 9 m2
Participation options - Exhibition areas
The whole world of potato growing and processing on the open-air site, in the tent hall, on the trial site and at the machine demonstrations - clustered according to clearly defined exhibition areas.
Conditions of participation | Nomenclature PotatoEurope
Convincing reasons for your participation
Independent marketing campaign for PotatoEurope
Independent marketing campaign for PotatoEurope
Targeted approach to specialist target groups at home and abroad.
Multichannel communication
Multichannel communication
Wide-reaching presence in trade journals, online portals, social media and newsletters.
Multiplier strategy
Multiplier strategy
Collaboration with associations, universities, chambers, media partners and influencers from the agricultural world.
Focus on future-relevant topics
Focus on future-relevant topics
Communication of innovation, practical relevance, sustainability and market development.
Targeted visitor outreach through segmentation
Targeted visitor outreach through segmentation
Direct advertising to decision-makers in sugar beet cultivation, technology, processing and research.
International visibility through the DLG network
International visibility through the DLG network
Access to global markets thanks to partnerships, foreign subsidiaries and events.
Storytelling instead of standard communication
Storytelling instead of standard communication
Content with added value: portraits, use cases, expert interviews and video formats from the network.
Cross-promotion with PotatoEurope and other DLG platforms
Cross-promotion with PotatoEurope and other DLG platforms
Exploit synergies – reach target groups where they are already active.
Stand construction
Benefit from our full-service stand offers. Book directly via the Exhibitor Service Portal.
From the end of May 2026.
Marketing & Sponsoring
Make your trade fair appearance a complete success. Discover our marketing & communication services, the opportunities to take part in the specialist programme and events and our sponsorship offers. Book directly via the Exhibitor Service Portal.
You will find the offers here from January 2026.