Exhibiting pays off
Make your business grow!
PotatoEurope is the leading international open-air trade fair dedicated entirely to the future of potato cultivation. It offers a highly regarded stage for innovations, technology and practice-orientated solutions along the entire value chain. This is where decision-makers, farmers, industry and research come together - live, targeted and solution-orientated.
Take your chance to become part of this established industry platform:
- Present your technologies, products and ideas in a practical environment.
- Reach a highly qualified specialist audience with a concrete interest in investing.
- Gain new customers and strengthen existing business relationships.
- Benefit from the DLG trade fair network and the targeted communication campaign.
PotatoEurope 2026 took place on 9 and 10 September 2026 parallel to SugarBeet Expo at Rittergut Gestorf 1, Springe near Hanover.
Convincing reasons for your participation
Independent marketing campaign for PotatoEurope
Independent marketing campaign for PotatoEurope
Targeted approach to specialist target groups at home and abroad.
Multichannel communication
Multichannel communication
Wide-reaching presence in trade journals, online portals, social media and newsletters.
Multiplier strategy
Multiplier strategy
Collaboration with associations, universities, chambers, media partners and influencers from the agricultural world.
Focus on future-relevant topics
Focus on future-relevant topics
Communication of innovation, practical relevance, sustainability and market development.
Targeted visitor outreach through segmentation
Targeted visitor outreach through segmentation
Direct advertising to decision-makers in sugar beet cultivation, technology, processing and research.
International visibility through the DLG network
International visibility through the DLG network
Access to global markets thanks to partnerships, foreign subsidiaries and events.
Storytelling instead of standard communication
Storytelling instead of standard communication
Content with added value: portraits, use cases, expert interviews and video formats from the network.
Cross-promotion with PotatoEurope and other DLG platforms
Cross-promotion with PotatoEurope and other DLG platforms
Exploit synergies – reach target groups where they are already active.
Warning: Untrustworthy exhibitor offers
Please be aware that several unofficial companies, not affiliated with the DLG, are targeting exhibitors, offering to provide fake services including:
- Entries in exhibitor directories
- Hotel and overnight accommodation
- Participant and visitor lists of our events
DLG Markets GmbH has no connection whatsoever with these providers.
DLG’s authorized and official partners for the media entry and for booking hotels and other accommodation can be found on our homepage in the exhibitor-service portal under the entry “service orders”.
If in any doubt please contact the PotatoEurope/SugarBeet Expo project team.