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The trade fair at a glance

Innovation and practice for potato cultivation

PotatoEurope is the leading trade fair for potato cultivation, processing and technology. With its practical focus, it presents current developments, the latest machinery, innovative cultivation techniques and sustainable solutions for the entire potato industry. Trade visitors from agriculture, trade and research can experience the latest technology in the field, practical demonstrations and dialogue with experts from the industry. The trade fair offers a unique platform for finding out about trends and challenges, testing innovations and making contacts. The focus is on the entire potato value chain - from breeding, cultivation and harvesting to storage and processing.

PotatoEurope 2026 will take place on 9 and 10 September 2026 alongside SugarBeet Expo at Rittergut Gestorf 1, Springe near Hanover

 

PotatoEurope 2022 - Facts & Figures

Ausstellerpotenzial:

Exhibitor potential::

300 Exhibitor

PotatoEurope & SugarBeet Expo

Besucherpotenzial:

Visitor potential:

12.000 Trade visitor

PotatoEurope & SugarBeet Expo

Besucherherkunft: (Kopie 1)

Visitor origin:

45 Hectare

Average cultivation area of visitors*

Bewertung Aussteller

96 % of exhibitors

rate their participation in the trade fair positively*

Bewertung Besucher (Kopie 1)

98 % of visitors

ate their visit to the trade fair positively*

Fachbesucher (Kopie 1)

77 % of trade visitors

gather specific information for upcoming investments*

*Source: Exhibitor and visitor survey Wissler & Partner 2022

Convincing reasons for your participation

Visitor profile

  • Professional potato growers (conventional & organic)
  • Contractors and machinery rings
  • Agricultural machinery dealers and agricultural traders
  • Agricultural consultants and service providers
  • Decision-makers from the potato industry
  • Scientists and start-ups

Perfect Match: SugarBeet Expo & PotatoEurope

PotatoEurope 2026 will take place alongside SugarBeet Expo at Rittergut Gestorf 1, Springe near Hanover.

  • Many arable farms combine potatoes and sugar beets in their cultivation.
  • Crop rotation, soil health, and technology use connect both crops.
  • Numerous exhibitors offer solutions for both types of crops.
  • The trade fair location is in a core region of German potato and beet cultivation.
 

Make your business grow

PotatoEurope offers a networked platform for finding out about trends and challenges, testing innovations and making contacts. The entire potato value chain takes centre stage - from breeding, cultivation and harvesting to storage and processing.

Media centre Newsletter

Conveniently book your suitable accommodation

Plan your trip in good time. Our competent partners will help you to find accommodation for your visit quickly and conveniently.

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Specialist partner

The high-calibre exhibition and specialist programme is organised by the DLG in cooperation with national and international partner organisations.

Specialist partners

Media partner

Leading trade publications from Germany and abroad are media partners of PotatoEurope and SugarBeet Expo (from March 2026).

Media partners will be

DLG Markets

Trade fairs & conferences worldwide: Become part of the international trade fair network of DLG Markets in the field of crop production.

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Together for more sustainability

Sustainable management is a guiding principle in the organisation and staging of PotatoEurope. To this end, the DLG as organiser relies on climate-, environment- and resource-friendly measures in its cooperation with partners, exhibitors and visitors.

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